Brand Kit from Image
A brand kit from an image is a packaged set of brand assets — a print-ready visual guide plus exportable color files for Figma, code, and Adobe — generated from colors extracted from a photo or logo. PhotoTones Pro builds this as a one-click ZIP in your browser for $7/month.
Create a Brand Kit from a Photo in 3 Steps
- Upload a logo, product photo, or mood board to PhotoTones — processing stays on your device
- Click “Generate Color Palette” — up to 12 colors on Pro
- Download the brand kit ZIP with PhotoTones Pro — guide, tokens, Figma JSON, themes, and previews
Get the client-ready brand kit ZIP
Print-ready brand guide + design tokens + Figma JSON + theme CSS — $7/month, cancel anytime. Images never leave your device.
What’s in the Brand Kit ZIP
Every Pro extraction can download a ZIP ready to send to a client or teammate. File layout matches the sample brand guide preview on the Pro page:
- brand-guide.html — print-ready visual brand guide with swatches, semantic roles, and accessibility pairings
- tokens/ — W3C Design Tokens, Tokens Studio, and Style Dictionary JSON
- code/ — Tailwind, SCSS, CSS custom properties, and light/dark theme CSS
- figma/ — Figma Variables JSON and Tokens Studio JSON for plugin import
- palette/ — Adobe ASE and Procreate
.swatches - preview/ — composite photo + swatch PNGs for decks and handoffs
Who Needs a Brand Kit from an Image?
- Agencies & freelancers — ship a polished deliverable after a photoshoot or logo extract without rebuilding exports by hand
- Product & brand designers — turn mood boards into tokens and Figma variables in one pass
- Developers — receive Tailwind, SCSS, and CSS variables alongside the visual guide
- In-house teams — keep confidential brand photography private (100% client-side)
Free Palette vs Pro Brand Kit
The free PhotoTones tool extracts up to 6 colors with hex, RGB, and HSL copy plus a low-resolution composite download — no signup. PhotoTones Pro adds the brand kit ZIP, 8/10/12-color extraction, full-resolution and lossless PNG downloads, WCAG contrast grid, and every professional export format listed above.
If you only need hex codes, stay on the free tool. If you need a client-ready package, Pro is the path.
Replace hours of manual exports
One ZIP. One click. Less than one billable hour at $7/month.
Related Pro Workflows
Need a single export format instead of the full kit? Start with design tokens from an image, then upgrade to the ZIP when you want the print-ready guide and every format together. For brand strategy context, see color palette for branding and brand colors from a logo.
Frequently Asked Questions
What is a brand kit from an image?
A brand kit from an image is a packaged set of brand assets derived from a photo or logo — typically a visual brand guide plus exportable color files for design tools and code. PhotoTones Pro generates this as a one-click ZIP from colors extracted in your browser.
What files are inside the PhotoTones Pro brand kit ZIP?
The brand kit ZIP includes brand-guide.html (print-ready visual guide), tokens/ (W3C, Tokens Studio, Style Dictionary JSON), code/ (Tailwind, SCSS, CSS, light/dark themes), figma/ (Variables and Tokens Studio JSON), palette/ (Adobe ASE and Procreate swatches), and preview/ (composite and swatch PNGs).
Do I need PhotoTones Pro to create a brand kit from an image?
Yes. The brand kit ZIP is a PhotoTones Pro deliverable at $7/month (cancel anytime). The free tool still extracts up to 6 colors with hex, RGB, and HSL copy and a low-resolution composite download — no signup required.
Does PhotoTones upload my image when generating a brand kit?
No. Palette extraction and brand kit packaging run entirely in your browser via the Canvas API. PhotoTones never uploads, stores, or transmits your photos — safe for confidential client work.
How is a PhotoTones brand kit different from copying hex codes?
Copying hex codes gives raw values. A PhotoTones Pro brand kit ships a client-ready guide plus design tokens, Figma JSON, theme CSS, Adobe ASE, and preview images in one ZIP — replacing hours of manual export and formatting.