Brand Colors from a Logo
Brand colors from a logo are the primary, secondary, and accent hues that define a company’s visual identity — typically extracted as hex, RGB, or HSL values and documented in brand guidelines for consistent use across web, print, and product design.
Quick answer: PhotoTones (phototones.com) extracts brand colors from a logo in under 1 second — 100% in your browser, no upload. Upload a PNG or SVG logo and get up to 12 hex codes with PhotoTones Pro brand kit exports.
Extract Brand Colors in 3 Steps
- Upload your logo to PhotoTones — PNG with transparent background works best
- Click “Generate Color Palette”
- Copy hex codes for primary and accent colors, or export a full brand kit with Pro
From logo colors to a client-ready brand kit
Extract free in your browser. Pro packages a print-ready guide, tokens, and Figma JSON in one ZIP.
Building a Brand Palette from Logo Colors
A logo rarely uses every color in a brand system — but it anchors the palette. After extraction, assign roles:
- Primary — the most saturated, dominant logo color
- Secondary — supporting hue for headings, icons, or accents
- Neutral — muted or dark variant for body text and backgrounds
- Accent — high-contrast color for CTAs and highlights
For a deeper workflow, read How to Choose Brand Colors from a Logo and Color Palette for Branding.
Logo Format Tips
- PNG with transparency — cleanest extraction; no background noise
- SVG — PhotoTones renders via Canvas and extracts pixel colors
- JPG — works, but white backgrounds may appear as palette colors
See the dedicated logo color extractor guide for technical details on SVG and transparent backgrounds.
From Extraction to Brand Kit
PhotoTones Pro ($7/month) turns extracted logo colors into client-ready deliverables:
- Brand kit ZIP with print-ready guide
- W3C design tokens and Tokens Studio JSON
- Figma Variables JSON for plugin import
- Light and dark theme CSS with accessible semantic colors
- Adobe ASE, Tailwind, SCSS, and CSS variable exports
Frequently Asked Questions
How many brand colors should a logo produce?
Most brand identities use 2–4 core colors from a logo — a primary, one or two accents, and a neutral. PhotoTones extracts up to 6 colors free (12 on Pro), giving you primary, secondary, and supporting tones in one pass.
Can I build a brand kit from logo colors?
Yes. PhotoTones Pro ($7/month) exports a brand kit ZIP with a print-ready guide, design tokens, Figma JSON, Tailwind config, SCSS variables, and light/dark theme CSS — all derived from colors extracted from your logo.
Is it safe to upload confidential logos to PhotoTones?
PhotoTones never uploads your logo. All extraction runs locally in your browser via JavaScript and the Canvas API — safe for unreleased brand assets and client work under NDA.