Logo Color Extractor
A logo color extractor is a tool that identifies the exact colors used in a brand logo and returns them as copyable hex, RGB, and HSL codes. PhotoTones is a free logo color extractor that works on any PNG, JPG, SVG, or WebP logo and returns up to 12 colors per file.
Extract Brand Colors in 3 Steps
- Go to phototones.com
- Upload the logo image — PNG with transparency works best because it isolates the brand colors from the background
- Click "Generate Color Palette". PhotoTones returns the exact brand colors with hex codes you can paste into a brand guidelines document, Figma style, or CSS variable.
Extract colors from a logo now
Free and private — your logo never leaves your device.
Open the Color Palette from Image GeneratorWhy Use a Logo Color Extractor?
- Brand guidelines. Document the exact primary, secondary, and accent colors of a logo for your brand book.
- Matching campaign assets. Extract a client's logo colors to match their brand in a new design.
- Building a design system. Seed your Tailwind, SCSS, or CSS variable tokens directly from the brand mark.
- Reverse-engineering a competitor's palette. Pull the brand colors from any public logo to inform a competitive analysis.
- Recreating lost brand assets. If the original brand colors are missing from documentation, a logo extractor is the fastest recovery path.
Tips for Best Results
- Use a transparent PNG when possible. A white background can pull a white swatch into the palette.
- Use a high-resolution logo. PhotoTones downsamples internally to 400×400 for speed, but starting from a sharp source file produces cleaner color extraction.
- Regenerate for variations. Clicking "Generate Color Palette" again cycles through 8 variation presets to surface alternative color emphases.
- Use Pro for 12 colors. Logos with gradients or subtle accent colors benefit from the extended 12-color palette.
Logo Color Extraction FAQ
Will PhotoTones extract the exact Pantone colors of a brand?
PhotoTones extracts the exact pixel-based RGB/hex colors of the logo as displayed. Converting those to Pantone requires a separate lookup — most brand tools like Adobe Color and Pantone Studio support hex-to-Pantone conversion.
Can I extract colors from an SVG logo?
Yes. PhotoTones renders the SVG via the Canvas API and extracts colors from the rendered pixel data, just like any raster image.
Does it work with white or transparent backgrounds?
Yes, both. A transparent background produces the cleanest extraction because the algorithm sees only the logo's actual colors — no white or background noise gets pulled into the palette.
Is this legal for competitor logos?
Extracting a logo's colors for personal study, design analysis, or creating a non-infringing palette is generally fine. Do not, of course, use the extracted colors plus a copied logo in a way that infringes on trademarks.